Selling a Unicorn: An Investor Perspective on key investee KPIs

Introduction In the contemporary investment landscape, the pursuit of high-growth ventures—often referred to as unicorns—has garnered immense interest among venture capitalists and investors alike. This phenomenon stems from an evolving market that increasingly values potential over historical performance, leading to the adoption of innovative key performance indicators (“KPIs”) and valuation models. Understanding which KPIs can […]